About 51percent
A publication dedicated to the mechanics of corporate control, governance, and the decisions that shape who holds power.
The Story
51percent started with a simple observation: the most consequential decisions in business often come down to questions of control.
Who owns the shares. Who sits on the board. Who can block a deal, force a sale, or defend against a hostile bid. These aren't abstract legal concepts—they're the architecture of power in every company.
Yet most resources on these topics are either too academic to be actionable or too superficial to be trusted. We set out to bridge that gap.
51percent is built by operators who have lived these dynamics—founders who've navigated cap tables, investors who've structured deals, and advisors who've counseled through control battles.
Why It Matters
Corporations have always shaped our lives through their products and services. But today, their influence extends far beyond commerce.
The same governance structures that determine who controls a company now determine which voices are amplified on social platforms, how AI systems are deployed, which news reaches millions, and increasingly—which candidates and policies receive corporate backing.
Understanding corporate control isn't just about business anymore. It's about understanding power itself—who wields it, how it's structured, and what mechanisms exist to challenge or defend it.
When a handful of individuals can reshape public discourse, influence elections, or redirect entire industries—the question of who controls the corporation becomes a question for all of us.
Our Principles
Substance Over Noise
No hot takes. No engagement bait. Every piece is written to be referenced years from now, not forgotten tomorrow.
Practitioner Perspective
Theory informed by practice. We write about the mechanics of control because we've navigated them firsthand.
Accessible Depth
Complex enough to be useful. Clear enough to be understood. Written for anyone who wants to understand how corporate power actually works.
"The question isn't whether you're at the table.
It's whether you can stay there."
Start Learning
Explore our glossary of corporate control terms, or dive into our analysis of the dynamics that shape ownership and governance.